Communicating and delivering value focuses on _____________________.

Question

Quizplus · Accepted Answer

Put in terms of the 4Ps of the marketing mix, Part Three of the book focuses on developing the value offering through product strategy and new product development, building the brand, and attention to service (the product "P"). Part Four focuses on pricing and delivering the value offering (the "price and place Ps"). Finally Part Five provides a comprehensive look at how firms communicate the value offering to customers (the "promotion P"). Thus, the core elements of the original 4Ps of marketing are there, but presented within the context of the terminology and work processes used by today's marketing managers.

Communicating and Delivering Value Focuses on _____________________