Southwest Airlines was the only airline in the United States that did not lose money in the year following the 9/11 terrorist attacks in 2001.This decision most likely reflects the company's _____________.

Question

Quizplus · Accepted Answer

Big M serves as a core driver of business strategy. That is, an understanding of markets, competitors, and other external forces, coupled with attention to internal capabilities, allows a firm to successfully develop strategies for the future. This approach is often referred to as strategic marketing, which means a long-term, firm-level commitment to investing in marketing-supported at the highest organization level-for the purpose of enhancing organizational performance.

Southwest Airlines Was the Only Airline in the United States