The Internet has made it easy for customers to access information and disinformation,post their opinions,and read other people's opinions.From a marketer's point of view,this has caused _______.

Question

Quizplus · Accepted Answer

For decades, marketers held a degree of information power over their customers because firms had access to detailed and sophisticated information about their products and services that customers couldn't get without the help of somebody. Now, customers are empowered to access boundless information about all kinds of products and services on the Internet.

The Internet Has Made It Easy for Customers to Access