The goal of PR is to:
A) gain complete control over its stakeholders.
B) finance a company's activities.
C) develop and maintain goodwill with most of its publics.
D) advertise a company's products to all segments of its publics.
E) recruit and manage the company's human resources.
Correct Answer:
Verified
Q16: Public relations objectives are easier to quantify
Q17: Unlike sponsorship,advertising can provide face-to-face access to
Q18: Bulletin boards can be used to announce
Q19: In today's world,a majority of companies are
Q20: External house publications consist of happenings and
Q22: To gauge consumer response on their new
Q23: Corporate advertising is a smaller category of
Q24: Reputation management:
A) is a short-term tactical process.
B)
Q25: Forever 21,a company that manufactures fashion clothing,believes
Q26: _ is the generation of news about
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents