Public relations objectives are easier to quantify than those of advertising.
Correct Answer:
Verified
Q11: One of the major disadvantages of sponsorship
Q12: Marketing professionals refer to a company's customers
Q13: A common form of public relations research
Q14: The primary goal of community involvement is
Q15: A company's publics change constantly.
Q17: Unlike sponsorship,advertising can provide face-to-face access to
Q18: Bulletin boards can be used to announce
Q19: In today's world,a majority of companies are
Q20: External house publications consist of happenings and
Q21: The goal of PR is to:
A) gain
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