One of the major disadvantages of sponsorship is its inability to involve customers,prospects,and other stakeholders.
Correct Answer:
Verified
Q6: Trade journals run feature articles about companies,products,or
Q7: "Influentials" are those individuals whose opinions matter
Q8: A public relations person soliciting money for
Q9: A drawback of sponsorship is that it
Q10: An advantage of ambush marketing to sponsors
Q12: Marketing professionals refer to a company's customers
Q13: A common form of public relations research
Q14: The primary goal of community involvement is
Q15: A company's publics change constantly.
Q16: Public relations objectives are easier to quantify
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