A common form of public relations research is opinion sampling.
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Q8: A public relations person soliciting money for
Q9: A drawback of sponsorship is that it
Q10: An advantage of ambush marketing to sponsors
Q11: One of the major disadvantages of sponsorship
Q12: Marketing professionals refer to a company's customers
Q14: The primary goal of community involvement is
Q15: A company's publics change constantly.
Q16: Public relations objectives are easier to quantify
Q17: Unlike sponsorship,advertising can provide face-to-face access to
Q18: Bulletin boards can be used to announce
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