To gauge consumer response on their new line of cellular phones,Rex Phones' researchers organized phone interviews with customers from different geographic regions.The information gathered from these interviews helped the company in assessing people's perceptions about the new line and the brand.Which of the following did the company use to gather this information?

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A common form of public relations research is opinion sampling. It involves using techniques such as shopping center or phone interviews, focus groups, analysis of incoming mail, and field reports. Some companies set up toll-free phone lines and invite consumer feedback.

To Gauge Consumer Response on Their New Line of Cellular