To increase the number of orders it receives from recipients of its direct-mail advertising campaign,Red,a furniture manufacturing company,encloses a special envelope.This envelope is used by customers to mail their order details without paying postage.This is an example of a _____.

Question

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To encourage response, some advertisers use business reply mail so the recipient can respond without paying postage. On receiving a response, the advertiser pays postage plus a handling fee of a few cents. "Postage-free" incentives usually increase response rates.

To Increase the Number of Orders It Receives from Recipients