Which of the following is an example of direct-response broadcast advertising?
A) An e-mail offering a trial subscription to an online music station
B) A catalog featuring children's clothing
C) A television infomercial for exercise equipment
D) A telemarketing call selling health insurance schemes
E) A billboard that asks viewers to shop at a furniture store
Correct Answer:
Verified
Q49: Which of the following is true of
Q50: _ is one of the three basic
Q51: _ lists are the house lists of
Q52: Which of the following is a difference
Q53: Direct-mail advertisers use three types of lists:
Q55: _ includes selling and prospecting by telephone,answering
Q56: _ are any form of direct mail
Q57: The most common form of direct-mail format
Q58: To increase the number of orders it
Q59: Which of the following is a drawback
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