Which of the following is true of radio as an advertising medium?
A) Radio must compete with other activities for attention, and it always succeeds.
B) Building a large audience through the radio is time consuming.
C) Radio production is very expensive.
D) Radio is a personal, one-on-one medium.
E) Radio cannot entertain people outside their homes.

Question

Quizplus · Accepted Answer

Radio is a personal, one-on-one medium; people listen alone. And radio is mobile. It can entertain people who are driving, walking, at home, or away from home. This makes it a particularly strong way to reach people who commute by car.

Which of the Following Is True of Radio as an Advertising