_____ can put commercials on the air quickly and advertisers can build local acceptance by using local personalities.
A) Taped radio
B) National radio networks
C) Spot radio
D) Live radio
E) Local radio

Question

Quizplus · Accepted Answer

Spot radio affords national advertisers great flexibility in their choice of markets, stations, airtime, and copy. They can put commercials on the air quickly-some stations require as little as 20 minutes' lead time, and advertisers can build local acceptance by using local personalities.

_____ Can Put Commercials on the Air Quickly and Advertisers