In terms of dayparts,the heaviest radio use occurs during _____ during the week,when many listeners are commuting to or from work or school.
A) early fringe
B) daytime
C) drive time
D) prime access
E) late fringe

Question

Quizplus · Accepted Answer

Rating services measure audiences for only the first four dayparts because all-night listening is very limited and not highly competitive. Heaviest radio use occurs during drive times (6-10 a.m. and 3-7 p.m.) during the week (Monday through Friday), when many listeners are commuting to or from work or school.

In Terms of Dayparts,the Heaviest Radio Use Occurs During _____