The headline in a print ad for a chain of hospitals reads,"Choose a hospital based on information,not just location." This is an example of a benefit headline.

Name: The headline in a print ad for a chain of hospitals reads,"Choose a hospital based on information,not just location." This is an example of a benefit headline.
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This is an example of a command headline. A command headline orders the reader to do something, so it might seem negative.

The Headline in a Print Ad for a Chain of Hospitals