The body copy in a print ad handles the credibility and desire steps of the creative pyramid.

Name: The body copy in a print ad handles the credibility and desire steps of the creative pyramid.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In print, the key layout elements are the visual(s), headlines, subheads, body copy, slogans, seals, logos, and signatures. In a print ad, the body copy handles the credibility and desire steps of the creative pyramid.

The Body Copy in a Print Ad Handles the Credibility