Which of the following is true of mechanicals?
A) They are created using computers.
B) They refer to thumbnails developed in the creative phase of an ad.
C) They are created in a more advanced stage of an ad, in contrast with comps.
D) They are developed after the reproduction process of the finished ad.
E) They are referred to as camera-ready art by printers.

Question

Quizplus · Accepted Answer

Printers refer to mechanicals or pasteups as camera-ready art because they photograph them using a large production camera before starting the reproduction process-creating color keys, prints, and films of the finished ad.

Which of the Following Is True of Mechanicals