The term _____ refers to how the art director and graphic artist choose and structure the artistic elements of an ad.
A) slogan
B) headline
C) design
D) body copy
E) composition

Question

Quizplus · Accepted Answer

The term design refers to how the art director and graphic artist (or graphic designer) choose and structure the artistic elements of an ad. A designer sets a style-the manner in which a thought or image is expressed-by choosing particular artistic elements and blending them in a unique way.

The Term _____ Refers to How the Art Director and Graphic