For which of the following product campaigns is a dummy most likely to be developed?
A) A point-of-purchase display for bake and eat cookies
B) A radio ad for a landscaping company
C) A television ad for a housing loan
D) A billboard for a car dealership
E) A magazine ad for a new line of cellular phones

Question

Quizplus · Accepted Answer

A dummy presents the handheld look and feel of brochures, multipage materials, or point-of-purchase displays. The artist assembles the dummy by hand, using color markers and computer proofs, mounting them on sturdy paper, and then cutting and folding them to size. A dummy is put together to look exactly like the finished product.

For Which of the Following Product Campaigns Is a Dummy