Which of the following is true of the design element of an ad with a high recall?
A) The total headline area should always fill 70 percent of the total ad space.
B) Body copy should be minimized if the ad is selling high-involvement products.
C) Company signatures should occupy more than 40 percent of the total ad area.
D) The logo of the company should be included to let readers know who placed the ad.
E) The ad should give equal amounts of space to every design element.

Question

Quizplus · Accepted Answer

Most people who read ads want to know who placed the ad. Company signatures or logos need not be large or occupy more than 5 to 10 percent of the area. For best results, they should be placed in the lower right-hand corner or across the bottom of the ad.

Which of the Following Is True of the Design Element