In the creative phase of designing a print layout,the designer uses nonfinal art to establish the message's look and feel.
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Q13: One of the most challenging aspects of
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Q16: In a thumbnail sketch of a print
Q17: The body copy in a print ad
Q19: A difference between straight announcement commercials and
Q20: Once the best ad design is chosen,the
Q21: Which of the following is true of
Q22: Which of the following is true of
Q23: Advertisers working in global markets must pretest
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