The third step in the creative pyramid is to establish _____ for claims about the product or service.
A) credibility
B) desire
C) conviction
D) interest
E) attention

Question

Quizplus · Accepted Answer

The third step in the creative pyramid is to establish credibility for claims about the product or service. Customers are skeptical. They want proof. Comparison ads can build credibility, but they must be relevant to customers' needs-and fair.

The Third Step in the Creative Pyramid Is to Establish