In the _____ step of the creative pyramid,the copywriter encourages prospects to picture themselves enjoying the benefits of the product or service.
A) credibility
B) conviction
C) attention
D) desire
E) interest

Question

Quizplus · Accepted Answer

In the desire step of the creative pyramid, the writer encourages prospects to picture themselves enjoying the benefits of the product or service. Essentially, they are invited to visualize.

In the _____ Step of the Creative Pyramid,the Copywriter Encourages