The final block of the creative pyramid,_____,reaches the smallest audience but those with the most to gain from the product's utility.
A) desire
B) interest
C) credibility
D) conviction
E) action

Question

Quizplus · Accepted Answer

The final step up the creative pyramid is action. The purpose is to motivate people to do something-send in a coupon, visit a Web site, visit the store-or at least to agree with the advertiser. This block of the pyramid reaches the smallest audience but those with the most to gain from the product's utility. So the last step is often the easiest.

The Final Block of the Creative Pyramid,_____,reaches the Smallest Audience