Creatives in the _____ must accomplish two major tasks: searching for the big idea and then implementing it.
A) Judge's role
B) Artist's role
C) Creator's role
D) Warrior's role
E) Explorer's role

Question

Quizplus · Accepted Answer

Roger von Oech published a four-step creative model that many Fortune 100 companies use today. He describes four distinct, imaginary, roles that every art director and copywriter has to adopt at some point in the creative process. The Artist's role is both the toughest and the longest. But it's also the most rewarding. The Artist must actually accomplish two major tasks: searching for the big idea and then implementing it.

Creatives in the _____ Must Accomplish Two Major Tasks: Searching