In terms of the Artist's role,a _____ refers to a bold,creative initiative that builds on a strategy,joins the product benefit with consumer desire in a fresh,involving way,brings the subject to life,and makes the audience stop,look,and listen.
A) creative strategy document
B) copy platform
C) work plan
D) big idea
E) skunkworks project

Question

Quizplus · Accepted Answer

Creating a mental picture of the message also called visualization or conceptualization, is important. It's where the search for the big idea-that flash of insight-takes place. The big idea is a bold, creative initiative that builds on the strategy, joins the product benefit with consumer desire in a fresh, involving way, brings the subject to life, and makes the audience stop, look, and listen.

In Terms of the Artist's Role,a _____ Refers to a Bold,creative