The second step in the creative pyramid,_____,carries the prospective customer-now paying attention-to the heart of the message.
A) conviction
B) credibility
C) interest
D) action
E) desire

Question

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The second step in the creative pyramid, interest, carries the prospective customer-now paying attention-to the heart of the message. The message must keep the prospect excited or involved as the information becomes more detailed.

The Second Step in the Creative Pyramid,_____,carries the Prospective Customer-Now