In IMC,the ______ refer(s) to the step-by-step procedure used to discover original ideas and reorganize existing concepts in new ways.
A) product concept
B) creative process
C) copy platform
D) advertising pyramid
E) work plan
Correct Answer:
Verified
Q53: _ thinkers make decisions based on intuition
Q54: Which of the following statements about the
Q55: The _ component of a message strategy
Q56: In the creative brief used by Leo
Q57: According to Roger von Oech,the role of
Q59: _ thinkers tend to fragment concepts into
Q60: Which of the following helps the creative
Q61: Which of the following refers to art
Q62: In terms of the Artist's role,a _
Q63: The second step in the creative pyramid,_,carries
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