Which of the following refers to art direction?
A) It is the integration of the efforts of the copywriter and the artist.
B) It involves execution of the step-by-step process outlined in the creative brief.
C) It refers to an entire presentation, including verbal and aural elements.
D) It is the process of managing the visual presentation of a message.
E) It is a technique for transforming concepts into verbal and nonverbal ad components.

Question

Quizplus · Accepted Answer

Art shapes the message into a complete communication that appeals to the senses as well as the mind. So while art direction refers to the act or process of managing the visual presentation of the message, the term art actually refers to the whole presentation-visual, verbal, and aural.

Which of the Following Refers to Art Direction