The purpose of the final step of the creative pyramid,____,is to motivate people to do something-send in a coupon,visit a Web site,visit the store-or at least to agree with the advertiser.
A) conviction
B) desire
C) action
D) credibility
E) interest

Question

Quizplus · Accepted Answer

The final step up the creative pyramid is action. The purpose is to motivate people to do something-send in a coupon, visit a Web site, visit the store-or at least to agree with the advertiser.

The Purpose of the Final Step of the Creative Pyramid,____,is