_____ refer to outcomes that can reasonably be associated with promotional activities,such as increases in brand recognition or awareness.
A) Sales-target objectives
B) Tactics
C) Copy points
D) Communication objectives
E) Media units

Question

Quizplus · Accepted Answer

Communication objectives are outcomes that can reasonably be associated with promotional activities, such as increases in brand recognition or awareness, increased comprehension of a brand's attributes or benefits, more positive attitudes about a brand or a more favorable image of the brand or its typical user, and stronger intentions to try or buy a brand.

_____ Refer to Outcomes That Can Reasonably Be Associated with Promotional