Which of the following is true of sales-target objectives?
A) In a new product category, a company tends to set low sales-target objectives.
B) Sales-target objectives are given more emphasis than communication objectives in a good marketing plan.
C) Sales-target objectives should not be impacted by recession.
D) Sales-target objectives are not influenced by government regulations.
E) In good economic times, a company may set ambitious sales-target objectives.

Question

Quizplus · Accepted Answer

Sales-target objectives include goals related to increasing or maintaining sales volume and market share. Such objectives, of course, must be realistic. In good economic times and in a new product category, a company might set very ambitious sales-target objectives.

Which of the Following Is True of Sales-Target Objectives