The percentage of sales method of developing an IMC budget is commonly used for new product introductions.

Name: The percentage of sales method of developing an IMC budget is commonly used for new product introductions.
Brand: Quizplus
Rating: 4.9 (37 reviews)

Question

Quizplus · Accepted Answer

The share of market/share of voice method is commonly used for new product introductions. According to this formula, when a new brand is introduced, the budget for the first two years should be about one and a half times the brand's targeted share of the market in two years.

The Percentage of Sales Method of Developing an IMC Budget