Which of the following refers to clear,quantifiable,realistic marketing goals that are to be accomplished within a defined time period?
A) Marketing mix
B) Marketing objectives
C) Target market
D) Bottom-up marketing
E) Market orientation

Question

Quizplus · Accepted Answer

Marketing objectives, the third part of the marketing plan, are clear, quantifiable, realistic marketing goals that are to be accomplished within a defined time period. Marketing objectives generally fall into one of two broad categories: sales-target objectives and communication objectives.

Which of the Following Refers to Clear,quantifiable,realistic Marketing Goals That