Which of the following uses the facts contained in a situation analysis to point out strengths,weaknesses,opportunities,and threats for a brand?
A) Objective/task method
B) Share of market analysis
C) Empirical research method
D) SWOT analysis
E) Percentage of sales method

Question

Quizplus · Accepted Answer

Planners draw attention to the most important aspects of a brand's situation through a SWOT analysis. The SWOT analysis uses the facts contained in the situation analysis to point out strengths, weaknesses, opportunities, and threats for the brand.

Which of the Following Uses the Facts Contained in a Situation