A(n)_____ refers to a short description of an organization's purpose and philosophy.
A) mission statement
B) advertising research strategy
C) marketing plan
D) creative mix
E) product concept

Question

Quizplus · Accepted Answer

A mission statement is a short description of the organization's purpose and philosophy. Starting the plan with a mission statement helps remind planners and marketing partners about what the organization is and what it stands for.

A(n)_____ Refers to a Short Description of an Organization's Purpose