Which of the following is true of the effect of marketing objectives on sales?
A) The impact of a campaign can be seen immediately and directly on sales.
B) An effective campaign cannot induce customer trial.
C) Good advertising can negate the effect of government regulation on sales.
D) Good marketing plans should place greater emphasis on sales-target objectives than on communication objectives.
E) Good campaigns can fail if consumers are dissatisfied with a product when they try it.

Question

Quizplus · Accepted Answer

An effective campaign can make a consumer want to try a product, but a repeat sale is typically influenced by the consumer's product experiences. So even great campaigns can fail if consumers are dissatisfied with the product when they try it.

Which of the Following Is True of the Effect of Marketing