Which of the following refers to sales-target objectives?
A) They are outcomes that can be associated with promotional activities.
B) They are marketing tools used to generate sales.
C) They are goals related to increasing or maintaining sales volume and market share.
D) They are the "bundle of values" the marketer presents to the consumer.
E) They are a series of tests run in different markets with different budgets to determine the best level of advertising expenditure.

Question

Quizplus · Accepted Answer

Sales-target objectives include goals related to increasing or maintaining sales volume and market share. Such objectives, of course, must be realistic. In good economic times and in a new product category, a company might set very ambitious sales-target objectives.

Which of the Following Refers to Sales-Target Objectives