A(n)_____ is a document that serves as a guide for the present and future marketing activities of an organization.
A) marketing mix
B) mission statement
C) integrated marketing communications message
D) marketing plan
E) product concept

Question

Quizplus · Accepted Answer

A marketing plan is a document that serves as a guide for the present and future marketing activities of an organization. The marketing plan has a profound effect on an organization's IMC. It dictates the role of promotional messages in the marketing mix.

A(n)_____ Is a Document That Serves as a Guide for the Present