Which of the following is true of the objectives and outcomes of DAGMAR,a hierarchical model introduced by Russell Colley?
A) It specifies the qualities of a good objective.
B) Conviction refers to purchasing and using a brand.
C) Comprehension refers to knowing that a brand exists.
D) Awareness refers to knowing about a brand's benefits or attributes.
E) It emphasizes sales-target objectives.

Question

Quizplus · Accepted Answer

DAGMAR specifies the qualities of a good objective. Good objectives specify an audience and define outcomes that are concrete and measurable. They are also clear about the current situation, the desired situation, and the time frame for moving from the former to the latter.

Which of the Following Is True of the Objectives and Outcomes