Which of the following describes how the company plans to meet its marketing objectives?
A) Market orientation
B) Share of market/share of voice method
C) Marketing strategy
D) Competitive parity method
E) Percentage of sales method

Question

Quizplus · Accepted Answer

The marketing strategy describes how the company plans to meet its marketing objectives Marketing strategy typically involves three steps: (1) defining the particular target markets; (2) determining the strategic position; and (3) developing an appropriate marketing mix for each target market.

Which of the Following Describes How the Company Plans to Meet