In terms of marketing strategy,the _____ of a company determine(s)the specific short-term actions to be taken,internally and externally,by whom,and when,and largely influence advertising campaigns.

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A company's objectives indicate where it wants to go; the strategy indicates the intended route; and the tactics determine the specific short-term actions to be taken, internally and externally, by whom, and when. Advertising campaigns live in the world of marketing tactics.

In Terms of Marketing Strategy,the _____ of a Company Determine(s)the