To increase the likelihood of preparing the most effective advertising messages,companies use ____,a category of IMC research.
A) pretesting
B) tracking
C) attitude testing
D) central location testing
E) unaided recall

Question

Quizplus · Accepted Answer

To increase the likelihood of preparing the most effective messages, companies use pretesting. When companies don't pretest, they may encounter a surprising reaction from the marketplace.

To Increase the Likelihood of Preparing the Most Effective Advertising