What is meant by a marketing information system?
A) It is a sophisticated set of procedures designed to generate a continuous, orderly flow of information for use in making marketing decisions.
B) It is a system used to make sure that none of the steps in the marketing research process is ignored.
C) It is a hierarchical chart system used for categorizing the relevance of different types of data.
D) It is a system used to assess and prioritize internal environmental strengths, weaknesses, opportunities, and threats.
E) It is a set of procedures used for gathering information and converting it into secondary data.

Question

Quizplus · Accepted Answer

Marketing information system (MIS) refers to a sophisticated set of procedures designed to generate a continuous, orderly flow of information for use in making marketing decisions.

What Is Meant by a Marketing Information System