Which of the following is true of marketing research?
A) It enables managers to assess the effectiveness of promotional activities.
B) It does not impact the overall sales of a product.
C) It enables managers to establish an ethical climate in an organization.
D) It helps top management create a vision for an organization.
E) It refers to information gathered about a particular market or market segment.

Question

Quizplus · Accepted Answer

Marketing research does a number of things: It helps identify consumer needs and market segments; it provides the information for developing new products and marketing strategies; and it enables managers to assess the effectiveness of promotional activities.

Which of the Following Is True of Marketing Research