Which of the following defines the dominance concept?
A) It refers to developing media strategies, selecting media vehicles, and evaluating their results.
B) It refers to gathering and analysis of information to help develop or evaluate message strategies, individual promotions, and whole campaigns.
C) It refers to randomly assigning different consumers to two or more messages or stimuli.
D) It refers to researching which markets are most important to product sales and targeting those where resources can be focused to achieve promotional supremacy.
E) It refers to encouraging consumers to openly discuss their thoughts and feelings in response to questions from an interviewer.

Question

Quizplus · Accepted Answer

With any new product, there is never enough money to attack all geographic or demographic markets effectively at the same time. So the marketer will often decide to employ the dominance concept-researching which markets (geographic or otherwise) are most important to product sales and targeting those where it can focus its resources to achieve promotional dominance.

Which of the Following Defines the Dominance Concept