_____,a category of IMC research,is used to diagnose possible communication problems before a campaign begins.
A) Message pretesting
B) Creative concept research
C) Product conceptualization
D) Message posttesting
E) Strategy research

Question

Quizplus · Accepted Answer

IMC research serves various purposes, most of which can be grouped into four categories: strategy research, creative concept research, pretesting, and posttesting. Message pretesting is used to diagnose possible communication problems before a campaign begins.

_____,A Category of IMC Research,is Used to Diagnose Possible Communication