What is meant by a media vehicle?
A) It refers to a particular publication or program used for advertising.
B) It refers to the size or length of an advertisement.
C) It refers to an advertising strategy used to target consumers.
D) It refers to the combination of advertisement channels used for product promotion.
E) It refers to the standard rates for different types of advertisement channels.

Question

Quizplus · Accepted Answer

The broad media categories of print, electronic, digital interactive, direct mail, and out-of-home are referred to as media classes. Conversely, media subclasses refer to newspapers or magazines, radio or TV, and so on. The specific media vehicle is the particular publication or program.

What Is Meant by a Media Vehicle