At the beginning of exploratory research,a concise written statement of the research problem and objectives should be formulated.

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Once the exploratory research phase is completed, the company may discover it needs additional information that it can get only from doing primary research. For example, it may want to identify exactly who its customers are and clarify their perceptions of the company and the competition. To do so, the company must first establish specific research objectives. A concise written statement of the research problem and objectives should be formulated at the beginning of any research project.

At the Beginning of Exploratory Research,a Concise Written Statement of the Research