In projective techniques,the researcher tries to involve consumers in a situation where they can express feelings about the problem or product by asking indirect questions.

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Advertisers use projective techniques to unearth people's underlying or subconscious feelings, attitudes, interests, opinions, needs, and motives. By asking indirect questions, the researcher tries to involve consumers in a situation where they can express feelings about the problem or product.

In Projective Techniques,the Researcher Tries to Involve Consumers in a Situation