An Internet advertiser subscribed to a syndicated research service to receive information about the Web surfing habits of various demographic groups.This is an example of _____.
A) message pretesting
B) recall testing
C) merchandising
D) tracking
E) media research

Question

Quizplus · Accepted Answer

To develop media strategies, select media vehicles, and evaluate their results, advertisers use a subset of advertising research called media research.

An Internet Advertiser Subscribed to a Syndicated Research Service to Receive